Comments on: Is YouTube Mightier than Litigation?

By: martymankins

martymankins — Sun, 26 Jul 2009 14:19:23 +0000

Going viral can sometimes make for good results, especially when going up against the big corporations.

By: Peau

Peau — Sat, 11 Jul 2009 19:06:24 +0000

that was cool…thank you!

By: Sybil Law

Sybil Law — Sat, 11 Jul 2009 16:50:38 +0000

I LOVE that video and the little guy finally getting something!

By: Secondhand Karl

Secondhand Karl — Sat, 11 Jul 2009 16:47:40 +0000

Wow, I’m totally in lurv with that dude. I know I’ve ranted plenty about different companies here on the blog. Love the Internet, it’s the great equalizer.

Thanks, babe. Have an awesome vacation weekend.

By: Heather

Heather — Sat, 11 Jul 2009 12:15:31 +0000

If he had written the song and made the video after an incident last MONTH I might have given United a pass, but last YEAR? Glad he finally found some resolution to this. “Govern yourself accordingly” –love this.

By: Nat

Nat — Sat, 11 Jul 2009 12:08:39 +0000

I’m in PR and it was interesting to see the shift from “we’ll do better next time” to “we’ll make this right.”

http://www.youtube.com/watch?v=T_X-Qoh__mw (for the next part of the story.)

There has been a socialization of voices, where the little guy can make a great big fuss and it goes viral and gets picked up by every single news outlet in Canada and in the U.S. United comes off looking like they are mean and bureaucratic. And really, don’t we all love to hate airlines? Five years ago, he’d have been singing that song to his fan base… a cult favourite. But that would be that.

Now their media department is getting calls from all over the country. CEO gets on the horn. Fix this. And even though they did ‘make it right’ in the end… it feels like too little too late. (And they come off looking like big corporate america.)

By: Poppy

Poppy — Sat, 11 Jul 2009 05:00:59 +0000

I am VERY surprised that United caved. Must be the economy… Bad press right now is not a good thing, and social media is VERY powerful these days.